Cici's, a once-flagging pizza buffet chain, has turned its fortunes around post-COVID by enhancing its brand with a focus on quality and gaming. After filing for bankruptcy in 2021 with fewer than 300 stores, Cici's was purchased by new owners who eliminated debt. The revitalization plan included improving the parlor experience, expanding gaming areas, and investing in technology for better customer service. As the food landscape shifts, Cici's has capitalized on the increased demand for value dining options, positioning itself for growth within the buffet market.
Cici's has transformed itself post-bankruptcy by refocusing on quality and gaming options, successfully attracting customers through efficient technology and elevating the dining experience.
The revival of Cici's pizza buffet is a testament to the enduring appeal of all-you-can-eat buffets, which provide value, especially against rising food prices.
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