Peeps, produced by Just Born Quality Confections in Bethlehem, Pennsylvania, are iconic Easter candies generated at a rate of about 5.5 million daily, summing to 2 billion annually. They come in numerous shades and flavors, including cookies and cream and fruit punch, and are beloved by many despite being divisive. Innovations in manufacturing, notably by Bob Born, reduced the creation process from 27 hours to under six minutes. Peeps are often included in festive recipes and art, showcasing their versatility beyond just being eaten.
On average, about 5.5 million Peeps are made each day, totaling 2 billion a year, which equals roughly 6 Peeps for every person in the U.S.
'Even if you're not usually one to gravitate to eating the Peeps, there's always so many other fun ways to include them in your celebrations,' said Caitlin Servian, brand manager for Peeps.
Bob Born, the 'Father of Peeps,' innovated the production process, reducing candy-making time from 27 hours to under 6 minutes using a specialized machine.
Peeps spark strong reactions; some see them as essential Easter treats, while others criticize them as being overly sugary and indestructible.
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