"There was a ton of fear around being so vulnerable - you put your blood, sweat and tears out on the internet for everyone to see and to judge and to decide whether they want to give you their $25. But she reframed it as proof of concept: if people wouldn't back her Kickstarter, why uproot her entire life in Asia to launch in LA?"
Jing Gao, founder of Fly By Jing, built a successful spicy Chinese sauce and noodle brand after transitioning from a tech career to pursue her cultural roots through food. Born in Chengdu, Sichuan province, she studied under master chefs and opened an award-winning restaurant in Shanghai before launching Fly By Jing as a pop-up supper club. Her signature Sichuan chili crisp gained popularity, leading her to launch a Kickstarter campaign despite months of hesitation. By reframing fear as validation and studying successful campaigns, she overcame vulnerability concerns. Her campaign exceeded funding goals by several thousand percent on day one, providing the initial 1,000 customers needed to launch the brand nationally.
#entrepreneurship #food-brand-building #overcoming-fear #kickstarter-success #cultural-heritage-business
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