Robert B. Shapiro, a prominent corporate executive known for his work as the marketing force behind NutraSweet, died on May 2 at 86 from pancreatic cancer. He transformed aspartame from an ingredient into a recognizable brand and drove NutraSweet sales to over $900 million during his tenure. Additionally, he played a pivotal role at Monsanto, promoting genetically modified crops. Despite the recent classification of aspartame as possibly carcinogenic, the FDA maintains its safety when used properly. Shapiroâs career reflected significant advancements in food technology and marketing practices during his era.
Described by the Wall Street Journal as a 'marketing whiz,' Mr. Shapiro was credited with helping transform aspartame from a component ingredient of other branded products into a brand all its own.
In 2023, citing 'limited evidence,' the International Agency for Research on Cancer described aspartame as 'possibly carcinogenic to humans.' According to the FDA, 'scientific evidence has continued to support the agency's conclusion that aspartame is safe for the general population when made under good manufacturing practices.'
Under Mr. Shapiro's leadership, NutraSweet sales grew from $150 million to more than $900 million in 1990, when he became executive vice president of agricultural products at Monsanto.
Mr. Shapiro began his career as a lawyer before climbing the corporate ranks at the pharmaceutical company G.D. Searle. Donald H. Rumsfeld, then serving as chief executive at Searle, appointed Mr. Shapiro to run NutraSweet.
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