Tartine Bakery's recent developments have sparked controversy due to partner Bill Chait collaborating with Elon Musk on a Tesla-branded diner and drive-in theater in Hollywood. This partnership is particularly contentious due to Chait’s history with Tartine during its unionization disputes. Critics argue that aligning with Musk, now a polarizing figure, undermines the bakery's progressive image. The diner concept, long discussed by Musk, seems poorly timed amidst worsening perceptions of Tesla and Musk's ventures, especially in a liberal city like Los Angeles.
Bill Chait's involvement with Elon Musk’s Tesla diner raises eyebrows, especially after Tartine's previous unionization battles, framing it as a misalignment with progressive values.
Elon Musk's plan to open a retro-futuristic diner in Hollywood, pushed by Chait and other associates, is seen as poorly timed amid the current political climate.
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