I'm a New Yorker who visited Erewhon, a high-end grocery store in Los Angeles, for the first time. The prices blew me away.

"Erewhon is a Los Angeles-based health-food chain that's a favorite of celebrities like Jake Gyllenhaal, Miley Cyrus, A$AP Rocky, and more. According to Erewhon's website, the store's founders Michio and Aveline Kushi opened the first location in Los Angeles in 1968 after they moved from Boston. They were inspired by the macrobiotic diet, which emphasizes whole grains, soy, and vegetables."

"The brand is now committed to selling organic produce that has never been sprayed with herbicides or pesticides and is non-GMO. According to the company, its seafood must be sustainably sourced, farmed, or wild-caught; the meat must come from a healthy environment with open spaces; and its food must be grown in a complete bio-system that promotes biodiversity, among other things."

"Until 2014, there was just one Erewhon location near The Grove, an outdoor mall. That year, a second location opened in Calabasas. Since then, nine more Erewhon locations have opened for a total of 11, with at least three more on the way."

Erewhon is a Los Angeles health food chain founded by Michio and Aveline Kushi in 1968, inspired by the macrobiotic diet emphasizing whole grains, soy, and vegetables. The brand specializes in organic produce never sprayed with herbicides or pesticides and maintains strict sourcing standards for seafood, meat, and other products. Originally operating a single location near The Grove until 2014, Erewhon has expanded to eleven stores with additional locations planned. The chain attracts celebrities including Jake Gyllenhaal, Miley Cyrus, and A$AP Rocky, gaining significant cultural prominence through social media and popular culture references.

Read at Business Insider