"My order is still the same. Crunchy tacos, one Fire sauce packet per bite. I have like 10 sauce packets per taco. If I'm really hungry, it's three tacos. If it's a normal day, it's two."
"You gotta go big. Fire sauce, only Fire."
Taco Bell CMO Taylor Montgomery maintains a consistent daily routine at the fast-food chain, visiting every other day for his preferred meal of two crunchy tacos. His distinctive ordering habit involves using one Fire hot-sauce packet per bite, totaling approximately ten sauce packets per taco. When particularly hungry, Montgomery increases his order to three tacos but maintains the same sauce ratio. After a decade working at Taco Bell, his order remains unchanged. The company differentiates itself through events like Live Más Live, an annual premiere where Taco Bell unveils its complete menu of new items planned for release throughout the year.
Read at Business Insider
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