TruMoo has launched a Minecraft-themed ‘Creeper milk’ to capitalize on the film’s success, utilizing a bright green hue obtained from synthetic dye Blue No. 1. This move has sparked backlash as the FDA aims to phase out such petroleum-based colorings due to health concerns. In light of recent trends in Europe requiring warning labels for certain chemical colorants, the future of this product is uncertain as regulations may soon tighten, potentially impacting its availability in supermarkets.
As the FDA moves forward with plans to eliminate synthetic food dyes, TruMoo’s Creeper milk, colored with petroleum-based dyes, is facing scrutiny.
TruMoo capitalizes on the Minecraft Movie's success, marketing their 'Vanilla Green Lowfat Milk' as Creeper milk, despite the controversial dye used.
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