Chipotle is reviving its free burrito promotion in celebration of National Burrito Day on April 3rd, inviting Rewards members to engage in its Burrito Vault game for the chance to win free food. Customers can attempt to guess specific burrito combinations for buy-one-get-one offers, with the first 2,500 players each hour winning. Additionally, Rewards members can enjoy a $0 delivery fee on orders using the code DELIVER. Amidst false rumors of restaurant closures, Chipotle refutes these claims and reports significant growth, having opened 304 new locations in 2024, its highest annual count yet.
"Last year, our Burrito Vault drove unprecedented fan engagement that resulted in our highest digital transaction day of all time," Chris Brandt, chief brand officer, said in the announcement.
The claim that Chipotle is closing restaurants is false," a spokesperson for Chipotle told the outlet. "The false information stemmed from an inaccurate online article confusing Chipotle with a venture it tested in 2023.
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