"Hershey is committed to making products consumers love and that means continually reviewing our recipes to meet evolving tastes and preferences."
"How does The Hershey Co. continue to position Reese's as its flagship brand, a symbol of trust, quality and leadership, while quietly replacing the very ingredients (Milk Chocolate + Peanut Butter) that built Reese's trust in the first place?"
Hershey announced plans to return all Reese's products to their classic recipes by 2027, following criticism from Brad Reese, the grandson of the brand's founder. Some products had been made with a coating containing less chocolate. The company will also implement changes to its sweets portfolio, including using natural colors and updating Kit Kat's recipe. Hershey plans to increase research-and-development funding by 25% next year to meet evolving consumer preferences and tastes.
Read at www.cbc.ca
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