'The hustle factor is real': Why this fast-growing Seattle startup is packing its bags for Palo Alto
Briefly

Nectar Social's co-founders, Misbah and Farah Uraizee, decided to move their AI-powered startup from Seattle to Silicon Valley after securing $10.6 million in funding. They cite proximity to customers, better employee collaboration, and access to top talent as significant factors for the move. Misbah emphasized the need for intense focus and hustle in Silicon Valley, where startup activities are more concentrated. He noted Seattle's startup ecosystem is growing, but there exists a cultural gap in early-stage risk-taking, with local talent often opting for more stable, later-stage opportunities instead.
"This wasn't about leaving Seattle - it was about giving Nectar the best possible chance to define a new category. Sometimes that means being where the game is being played at the highest level."
"The hustle factor is real. Right now in the Valley, teams are working six, seven days a week because they understand this is a unique moment in technology history."
"Seattle's startup ecosystem has matured tremendously, but there is a cultural gap around early-stage risk appetite."
"The talent pool - particularly from Amazon and Microsoft - tends to gravitate toward later stage companies with more predictable trajectories."
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