Silicon Valley executives frequently refer to J.R.R. Tolkien's 'The Lord of the Rings' for inspiration in naming their companies and products. PayPal cofounder Peter Thiel has founded multiple companies influenced by the series. The lighting of the Salesforce Tower to resemble the 'Eye of Sauron' exemplifies this fandom. Companies like Palmer Luckey's Erebor bank, referencing the Lonely Mountain, and Anduril, named after Aragorn’s sword, show the continued impact of Tolkien's work in the tech industry.
The fantasy trilogy, a sequel to 1937's 'The Hobbit', was first published in the mid-1950s. It follows an unlikely hero, Frodo Baggins, as he and a team of allies adventure across Middle Earth to destroy a powerful ring that could bring darkness if it fell into the hands of Sauron.
'Lord of the Rings' represents a group of people going out and doing something extraordinary, not unlike the mission that most startups set out to go on.
Billionaire tech founder Palmer Luckey's new digital bank for startups and cryptocurrency companies is named after the Lonely Mountain, the wealthy subterranean kingdom in 'The Lord of the Rings.'
Another Luckey venture, the defense-tech startup Anduril, founded in 2017, is named after the legendary sword used by Aragorn, a hero in 'The Lord of the Rings'.
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