The Activate Respect campaign seeks to end what drivers call "fired by an app," focusing on deactivations by major rideshare companies like Uber and Lyft.
The campaign is an evolution in the movement for better working conditions, allowing rideshare drivers across multiple cities to coordinate and learn from each other's experiences.
Mariah Montgomery emphasizes the power of collective action among drivers, which can lead to improved conditions and job security when they share successes and challenges.
The rise of the Activate Respect campaign marks a significant shift toward national coordination among drivers, as local campaigns begin to converge for common goals.
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