The article critiques Blue Origin's past performance under CEO Bob Smith but shifts focus to current leadership under Dave Limp, appointed in December 2023. Limp appears determined to revitalize the company with a clear vision and urgency. He has emphasized creating focus within the organization while maintaining multiple ambitious programs. The space community hopes for Blue Origin to emerge as a strong competitor to SpaceX, reflecting the desire for a more dynamic space industry fueled by innovation and commitment.
"Everybody believes in this mission," Limp said of Blue Origin's plans to enable millions of people to live and work in space. "So that was kind of the foundation which you could build a house on."
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