
"Longevity has become a banner industry in recent years, bolstered by the expansive cultural influence of entrepreneur Bryan Johnson and his famous slogan, "Don't Die." Now, we're all slated to die at some point. However, there's a salient question and pursuit at the center of the longevity boom-if we're living longer lives, what does it mean to live out those years fully? If we monitor our health thoughtfully throughout our lives, can we have more years that are high-quality, active, and independent?"
"Generation Lab-started in 2023 by Su, Berkeley's Dr. Irina Conboy, and Michael Suswal-is so named because the cofounding team spans three generations: Conboy-regarded as the "mother of longevity" for her decades of cell regeneration work-is a Baby Boomer, while Suswal is a millennial whose previous company was unicorn Standard AI. Su, Gen Z and effusive, chased down Conboy while an undergraduate at Berkeley."
Longevity literally means long life and people are living longer while collecting personalized health data via wearables and tests. The longevity industry has expanded alongside cultural figures promoting extreme life-extension ideas, prompting focus on how to make extended years high-quality, active, and independent. Generation Lab offers personalized epigenetic testing and targets roughly 20 additional healthy years, emphasizing prolonged healthspan rather than immortality. The company launched in 2023, was co-founded by Alina Su, Dr. Irina Conboy, and Michael Suswal, promotes an "ageless generation" concept and has received investment from Accel.
Read at Fortune
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