Blue Origin CEO says he wants to bring Amazon's customer-centric culture to Bezos' space rocket company
Briefly

Limp said part of the problem at Blue Origin when he took over almost a year ago was that it was stuck in a research and development phase, and needed to start manufacturing faster and putting the customer - whether that's a scientist or a space tourist - front and center.
'Even if the technology is really nice and fun ... the customer has to be front and center,' he told CNBC in a recent interview.
Limp said boosting engine production and successfully launching the company's signature New Glenn rocket were its two main goals for 2024. The company plans to launch New Glenn by the end of the year, which, if it goes smoothly, would go a long way to proving it can still compete with SpaceX.
The massive rocket stands more than 320 feet tall and is designed with partly reusable features, similar to SpaceX's Falcon Heavy. Limp said he hopes New Glenn will make history by returning its reusable booster after its first test in November, something no other company has achieved.
Read at Business Insider
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