Starship Technologies filed trademarks for "Starship" and "Robovan" in 2015 and 2017, while SpaceX and Tesla filed for their respective names much later, highlighting Starship's proactive approach in the autonomous delivery robot market. Their spokesperson noted that the name Robovan was innovative at the time of creation, reflecting Starship's commitment to delivery robots despite being different from Tesla's vision of a self-driving cargo vehicle.
The United States Patent and Trademark Office documents confirm that Starship Technologies had registered the trademarks "Starship" and "Robovan" by early 2019, while SpaceX's application for the trademark "Starship" was only initiated in March 2023, stressing an interesting precedence in branding and intellectual property between the two entities.
Starship Technologies described their Robovan in a 2016 YouTube video as a delivery vehicle designed for storage and deployment of autonomous robots, emphasizing its distinct functionality compared to Tesla's self-driving version. This distinction affirms Starship’s innovative contributions to the field of delivery robotics, showcasing a unique interpretation of the same market.
Commenting on the competition, a spokesperson from Starship remarked, 'Starship is a great name too; we also had that first and trademarked it... it showcases our innovative spirit and early vision in the robotic delivery landscape.' This indicates a sense of pride and a claim to their innovative narrative in relation to the industry.
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