Sharks debut Cali Fin third jersey, break from traditional iconic logo - Yahoo Sports
Briefly

"The fin, like you said, it's something that it says Sharks hockey, but it's not a big, animated character," Sharks chief marketing officer Doug Bentz told San Jose Hockey Now. "People love the Shark, but it's a little cartoonish, it's like, 'Hey, this is hockey,' whereas I think the fin is just a little bit more modern and contemporary. That may appeal to a wider range of people."
Read at Yahoo Sports
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