"With the Cali Fin uniforms, we had two primary design goals to achieve. First, we wanted the uniform to be consistent with our organizational goals, our brand and recent uniforms by looking forward to the future of the organization while simultaneously honoring our past," said Doug Bentz, Chief Marketing Officer for the San Jose Sharks."Secondly, to design a jersey for the ice, the street, and the community - one that would connect with our most tenured fans, attract new audiences to Sharks hockey, and relate with the Bay Area culture. We are proud of the final result and feel"
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