San Jose's City Council has approved new digital billboards at multiple sites, generating considerable revenue but provoking backlash among residents and environmentalists. Critics argue that the financial benefits do not outweigh the environmental damage and increased litigation risks that are likely to follow. The move comes after a previous agreement with Orange Barrel Media and raises concerns about the long-standing opposition to digital billboards, which the city had once banned. Despite public dissent, city officials claim the revenue will support city programs and enhance downtown's appeal during major events like the Super Bowl and FIFA World Cup in 2026.
'The additional revenue does not offset the environmental harms and increased threat of litigation that is set to follow,' complains a San Jose resident, voicing local concerns.
'Digital billboards have been a polarizing topic in San Jose for decades, with the city once banning them,' showing the historical context of opposition to billboards.
City Council members justified the billboard agreements by saying deserving city programs needed funding from billboards that might not otherwise be available, reflecting a controversial rationale.
Concerns are rising from citizens about the consequences of the recent digital billboard agreements, highlighting the conflict between financial incentives and community welfare.
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