San Diego, historically influential in America's craft beer landscape, faces challenges as the craft beer market declines and consumer preferences shift, particularly among millennials. Many renowned breweries have closed amidst economic pressures. Athletic Brewing, a nonalcoholic beer brand founded in 2018, is capitalizing on the trend, filling the void left by traditional breweries. With a valuation potentially exceeding $1 billion, Athletic is redefining the local beer narrative by offering nonalcoholic alternatives that appeal to contemporary drinkers, showcasing an evolution in taste and lifestyle within the craft beer scene.
San Diego’s craft beer industry, once thriving, now faces uncertainty as changing consumer habits and economic shifts challenge breweries, prompting a search for new styles and opportunities.
Athletic Brewing, with its focus on nonalcoholic beers, has surged as San Diego breweries downsize, reflecting a shift in market demand toward more inclusive drinking options.
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