The benefits of that approach would be astronomical. The Giants would enjoy an immediate return to relevancy, with higher ticket and merchandise sales sure to follow. And there's an excellent chance that a portion of those sales would be coming from an entirely new, untapped consumer base the Giants suddenly have unfettered access to.
There will be lingering resentment toward the Giants from a portion of the A's fan base for the role the team played in the Vegas move, of course. But there are a lot of baseball fans in the East Bay, with money to spend, who'll want to continue to watch baseball. If the Giants offer them a compelling on-field product, they'll buy tickets and they may even become fans.
It all makes sense for the Giants. Massively invest in the team, start winning, reap the benefits for years to come. They can win back their increasingly apathetic fan base while also showcasing themselves to an entirely new clientele. And there's already a blueprint for this in the annals of Bay Area sports history.
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