Sabrina Ionescu, a star player for the New York Liberty, is taking a significant step in her career by becoming an investor and official commercial advisor for the NWSL club Bay FC. The 2024 WNBA champion aims to apply her business acumen and connections to foster the club's brand and marketing strategies. Ionescu expressed a desire for her involvement to be more than a financial transaction, focusing on building relationships within the team. Her goal includes leveraging her Nike partnership to introduce cleats for the club and exploring new brand opportunities in women's sports.
"I whole-heartedly understand how important investment really is and obviously you can talk about it and be about it, but you really have to want to be committed to it and invest to be able to see what you believe in come to light."
"That was a big part of it for me -- I want to invest, but I want it to be more than just transactional. I want to grow my relationship with the team and the players and be able to bring in the relationships that I have and what I've learned on the business side of things to help with their overall brand partnership strategy."
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