If you ask Buster Posey, he says it's the on-field product. 'I mean, I think you're in a better position if you go and get in the playoffs, make a deep run in the playoffs - it's going to be attractive.' This perspective highlights how the Giants’ recent lack of competitiveness in the post-season could deter top free agents.
I think that the reason the Los Angeles Dodgers have become the premier destination for baseball's brightest stars is that they have built a reputation for being a consistently competitive team. The last time they didn't make the playoffs was over 10 years ago.
The Giants were THE playoff team of the early 2010s and even then, the free agents weren't exactly lining up for career deals. This indicates that the issue might run deeper than just recent performance.
If you ask me, the only way to really turn things around is for the owners to write a blank check for greatness. Outspend the competition, a la the New York Mets.
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