Berkeley has significantly scaled back resident-only parking restrictions on Cal football game days, allowing visitor parking to support local businesses during the seven home games this fall.
Under the new rules, visitors can park in specific permit zones around campus, but should be cautious of time limits to avoid hefty fines.
The new policy will lead to an estimated $100,000 loss in ticket revenue annually for the City, reflecting the balancing act between resident needs and local business support.
City officials believe the adjustments will help attract fans to local businesses while maintaining some restrictions in neighborhoods immediately adjacent to Memorial Stadium.
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