Four former Michigan players have filed a class-action lawsuit against the NCAA and Big Ten Network, claiming $50 million for being denied NIL earnings for their iconic plays.
The lawsuit alleges that the NCAA and Big Ten Network systematically exploited the players' iconic moments during their college careers, denying them the opportunity to profit from their likeness.
Since 2021, college athletes have been able to profit off their name, image, and likeness, but this lawsuit highlights those who played prior to this change.
This legal action represents a broader trend in college athletics, following a settlement where NCAA agreed to pay $2.7 billion for past damages to eligible Division I athletes.
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