Dos Equis is launching the 'Go For Dos' campaign this college football season, encouraging fans to root for more two-point conversions, which could award them one million free beers.
The campaign, led by Drew Brees, aims to inspire fans to embrace moments of boldness and celebrate both victories and the risks taken by players on the field.
Dos Equis will give away free beers if FBS teams exceed last season's two-point conversion attempts. It's a unique initiative to engage college football fans dynamically.
According to Jonnie Cahill, 'We want to inspire fans to embrace moments of boldness both in life and on the field. When teams go for Dos, fans get Dos!'
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