Pantoja stated, "As an immigrant, it's difficult for some of us to go back to our home country. For me, it's really emotional that other people feel connected to me, to my heritage, to my culture and that they like it and they want to learn more about it." This reflects her mission of bridging cultural gaps through her shop and connecting the local community with her roots.
Pantoja shared, "There were some times that I was struggling, but you just need to be patient. Keep working with what you have in mind. There's people that are like you and they support you so don't ever let that dream go." This highlights the determination and resilience required to establish her business.
Pantoja sees the shop as offering a piece of home for the Hispanic community in the East Bay. She expressed the importance of sharing her culture, emphasizing the emotional connection it brings to herself and her customers.
The women-owned, family business, established in 2019, has blossomed from online sales to opening a vibrant brick-and-mortar store on North Main Street, showcasing handmade items from Mexico.
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