"The last we'd heard of the beloved and historic Land's End restaurant the Cliff House, which closed in late 2020 and its iconic lettered Cliff House signage came down when the restaurant owners could not renew their lease with the property owners at the National Park Service, the new owner said a new restaurant there would not open until late 2025."
"But first, the name Cliff House is remaining intact. That's thanks to a just-announced deal where the Hountalas family is donating the trademark and those white lettered signs to a neighborhood historic preservation group called the Western Neighborhoods Project. (That group also scooped up a reported $180,000 worth of historic Cliff House memorabilia that was up for auction in early 2021.)"
"Welp, here it is now late 2025, and still no new restaurant, which we were originally told would open in late 2022. And there is also the matter of the name Cliff House. While restaurants there have had that name since at least 1910, and possibly earlier, longtime owners Dan and Mary Hountalas had trademarked the name Cliff House, and did not seem amenable to just handing over for free."
The Cliff House closed in late 2020 and its iconic lettered signage was removed after the restaurant owners could not renew a lease with the National Park Service. Longtime owners Dan and Mary Hountalas had trademarked the name Cliff House, complicating reuse of the brand. The Hountalas family donated the Cliff House trademark, white lettered signs, domains, social accounts, original recipes, and related items to the Western Neighborhoods Project, which also acquired about $180,000 of memorabilia. New restaurants planned for the Land's End site will retain the Cliff House name. Extensive vacancy and building deterioration have pushed any reopening to near the end of 2026.
Read at sfist.com
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