'Selling Sunset' star Alanna Gold owns a town in the California desert. These are the 4 biggest challenges she's faced.
Briefly

Gold expressed her excitement over owning Pioneertown but highlighted that revitalizing a small town presents significant challenges, especially against modern commercial pressures.
She noted that Pioneertown has many unique businesses but maintaining its authenticity while attracting more visitors and residents without commercialization is a delicate balance.
Gold mentioned how owning a town offers unique opportunities, yet the complexities involved in community engagement and preservation of local culture can be overwhelming.
As filming for her show took place, Gold emphasized the importance of promoting Pioneertown's heritage while navigating the practical difficulties of real estate management.
Read at Business Insider
[
|
]