"Across several business sectors - hotels, restaurants, retail and air travel - officials said the figures show significant economic wins. Now, with the region preparing to play host to a series of FIFA World Cup games in June, officials would like to duplicate the gains once more."
"San Jose has been laying the groundwork for all these festivities for more than a year. The preparations have included efforts to spruce up downtown with additional public art and improved signs. In addition, last year the city also hired former Olympic short track speed skater Tommy O'Hare as a sports and special events director to help oversee the planning work around the 2026 games."
"The city's preliminary economic impact figures cover things such as hotel occupancy, restaurant and retail sales, flights through San Jose Mineta International Airport, as well as attendance rates across a variety of city-backed events like concerts and fan-fest parties held to coincide with the big games."
""While the Super Bowl and World Cup won't come every year, there are many sports, entertainment and other mass-scale events that we can be an incredible host city for," Mahan said."
San Jose leaders reported preliminary economic impact figures tied to Super Bowl 60 and NCAA March Madness held earlier in the South Bay. Officials said the results show significant wins across hotels, restaurants, retail, and air travel. With the region preparing to host FIFA World Cup games in June, city leaders want to repeat those gains. The city has been preparing for more than a year through downtown improvements such as added public art and better signage, and by hiring Tommy O’Hare as sports and special events director. Preliminary March Madness figures for events at SAP Center indicate a surge in hotel bookings. The economic impact estimates include hotel occupancy, restaurant and retail sales, flights through Mineta International Airport, and attendance at city-backed concerts and fan-fest parties.
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