OpenAI CEO Sam Altman highlighted the company's commitment to exquisite design for a forthcoming AI device at a dinner with tech reporters. Altman's remarks indicated a casual approach to phone protection, emphasizing aesthetics over practicality. The launch of GPT-5, led by VP Nick Turley, did not meet pre-release expectations, performing similarly to competitors like Google and Anthropic. Overall sentiments from OpenAI executives suggested a strategic shift; the emphasis has moved from single model launches to competing with established players across various industries, including hardware and software.
Listen, we're going to ship a device that is going to be so beautiful. If you put a case over it, I will personally hunt you down.
Unlike GPT-4, which far outpaced rivals, GPT-5 performs roughly on par with models from Google and Anthropic.
OpenAI's executives gave the impression that AI model launches are less important than they were when GPT-4 launched in 2023.
OpenAI is a very different company now, focused on upending legacy players in search, consumer hardware, and enterprise software.
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