Photos: Lowrider parade cruises down Mission Street in San Francisco

"SAN FRANCISCO Hundreds of lowriders from across the nation lined Mission Street in San Francisco on Saturday for the SF Lowrider Parade. The display of artistic, vintage gleaming chrome reflecting Hispanic culture and generations of stories was televised live on CBS for the first time as part of National Hispanic-Latino Heritage Month. The parade was followed by a King of the Streets hopping competition, live music and performances, and local Lowrider-themed food and drinks."

"According to the press release, this landmark Cruise with a Purpose, honoring resilience, roots, and Latino cultural pride was put on by the San Francisco Lowrider Council in partnership with the City of San Francisco, the Mission Merchants Association and the Calle 24 Latino Cultural District. Photos by Joyce Xi. Participants cruise down Mission Street during the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. For the first time, the lowrider parade was televised as part of the National Hispanic-Latino Heritage Month."

Hundreds of lowriders from across the nation lined Mission Street in San Francisco for the SF Lowrider Parade. The display featured artistic vintage cars with gleaming chrome that reflected Hispanic culture and generational stories. The parade was televised live on CBS for the first time as part of National Hispanic-Latino Heritage Month. The event included a King of the Streets hopping competition, live music and performances, and local lowrider-themed food and drinks. The Cruise with a Purpose honored resilience, roots, and Latino cultural pride and was organized by the San Francisco Lowrider Council in partnership with the City of San Francisco, the Mission Merchants Association and the Calle 24 Latino Cultural District. Families and spectators lined Mission Street to watch participants cruise and ride.

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