TATO, a Mexican restaurant in San Francisco, has launched "Taco Love" Fridays, offering a pay-what-you-can taco special to help those in need.
Every Friday from 11am to 5pm, customers can order from the Taco Love menu, paying anywhere from $0 to $10, with full-price payments providing a free meal to someone in need.
Amid struggles in the restaurant industry due to the pandemic, TATO's initiative particularly aims to support fellow restaurant and bar workers who have been adversely affected.
The Taco Love menu features various taco options, with a commitment to operate this pay-what-you-can model every Friday indefinitely, aiming to provide ongoing support to the community.
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