New all-you-can-eat Pier 39 restaurant brings barbecue 'on steroids' to SF
Briefly

FiRE + iCE is a new restaurant at Pier 39 in San Francisco, opening in mid-June and featuring an interactive grill inspired by the Mongolian barbecue trend of the '90s. The location boasts a lively atmosphere with attractions like sea lions and a mirror maze. Despite challenges in the broader Fisherman's Wharf area due to the pandemic, Pier 39 has seen strong foot traffic, with sales dipping only 5% compared to 2019. The restaurant's founder aims to enhance the traditional barbecue concept for a more entertaining dining experience.
FiRE + iCE is an 'interactive grill & bar' that offers a nostalgic take on Mongolian barbecue, drawing on the vibrant atmosphere and entertaining experience.
Pier 39 remains a lively destination for tourists, showcasing attractions like sea lions and an interactive dining experience at FiRE + iCE, which opened in mid-June.
Read at SFGATE
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