"It was admittedly something of a cute cult-hit thing this summer when the SF Municipal Transit Agency (SFMTA) decided to roll out Grateful Dead/Summer of Love-themed Muni buses to get people all stoked for the Dead & Company shows in Golden Gate Park. They were like wraparound advertising, except they didn't really advertise anything other than Muni itself. Now as we head into the holiday season, the SFMTA is back at it with a more holly, jolly flair."
"The patchwork idea came from thinking about how Muni connects different neighborhoods, people, communities — how it stitches the city together, Belov said in an SFMTA press release. I wanted people to get excited and surprised when they expected to see a regular bus in gray and red and then, all of a sudden, this bright wrap comes their way and makes them feel even happier going to work and school."
SFMTA placed a festive 'Merry Days of Muni' holiday wrap on one bus operating daily on the 49 Van Ness/Mission route. The wrap features snowflakes, mittens, wrapped gifts, a patchwork motif, and a coyote graphic near the front left wheel. The design was created by in-house artist Anton Belov, who also designed the Muni holiday pullover. The patchwork motif symbolizes how Muni connects neighborhoods, people, and communities across the city. The single decorated bus aims to surprise and uplift riders on their way to work and school. Only one bus on the route will carry the decoration each day.
Read at sfist.com
Unable to calculate read time
Collection
[
|
...
]