"The effort to rebrand Rincon Hill as East Cut was driven by local realtors and organizations but lacked genuine community support, resulting in an unsuccessful initiative."
"Despite local branding efforts, maps reveal that 'East Cut' is fading, showing that residents are ambivalent about the name, as evidenced by a 90% disapproval rate among residents in surveys."
"Residents paid for the rebranding through a special assessment; the initial investment was over $68,000, reflecting the disconnect between branding efforts and community interest."
"Histories of failed neighborhood rebrands, like SoCha, suggest that labels imposed without local enthusiasm often struggle to achieve lasting recognition or acceptance."
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