"Designed and built by Fiesta Productions Inc., the float is a giant floral tribute to the city. It features a 24 foot Golden Gate Bridge, Victorian Painted Ladies up to eight feet tall, a full 13 foot cable car, and Chinatown's ten foot Dragon Gate. More than 50,000 flowers and natural materials will cover the entire build. During the Winter Walk activation, guests can help decorate three of the float elements: an eight foot Painted Lady, plus the six foot tall letters S and F."
"From December 19 to 21, 2025, Union Square's Winter Walk (Stockton Street between Post and O'Farrell) will turn into a public hands-on workshop where you can add your own touch to the 55 foot "Believe in San Francisco" float before it heads to Pasadena. No RSVP is needed, just show up ready to decorate. All materials are supplied, including dried and organic elements like corn husks, sweet rice, silver dollar eucalyptus, and crushed yellow split peas."
A 55-foot "Believe in San Francisco" floral float will represent the city in the 2026 Rose Parade. The float includes a 24-foot Golden Gate Bridge, eight-foot Victorian Painted Ladies, a 13-foot cable car, and a ten-foot Dragon Gate, all covered with more than 50,000 flowers and natural materials. A public hands-on workshop will run December 19–21, 2025, during Union Square's Winter Walk, where guests can decorate three elements: an eight-foot Painted Lady and the six-foot letters S and F. No RSVP is required; materials provided include dried and organic elements. A ribbon cutting opens the weekend, and children will decorate the first pieces.
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