"San Francisco is gearing up for a big return to the 2026 Rose Parade with a brand new float that will roll through Pasadena on New Year's Day. Designed and built by Fiesta Productions Inc., the float is a giant floral tribute to the city. It features a 24 foot Golden Gate Bridge, Victorian Painted Ladies up to eight feet tall, a full 13 foot cable car, and Chinatown's ten foot Dragon Gate. More than 50,000 flowers and natural materials will cover the entire build."
"From December 19 to 21, 2025, Union Square's Winter Walk (Stockton Street between Post and O'Farrell) will turn into a public hands-on workshop where you can add your own touch to the 55 foot "Believe in San Francisco" float before it heads to Pasadena. No RSVP is needed, just show up ready to decorate. During the Winter Walk activation, guests can help decorate three of the float elements: an eight foot Painted Lady, plus the six foot tall letters S and F."
"The weekend kicks off with a ribbon cutting on Friday, December 19, 2025 at 11 am on Stockton Street between Geary and O'Farrell Streets. Kids will decorate the first pieces during the opening event, then the public can join in from 11 am to 9 pm daily through December 21. It is also the final weekend of Winter Walk, which brings twinkling lights, festive décor, live entertainment, seasonal treats, and holiday shopping to several blocks of Union Square."
San Francisco returns to the 2026 Rose Parade with a 55-foot float titled "Believe in San Francisco." A public hands-on workshop will run at Union Square's Winter Walk from December 19–21, 2025 for community decorating. Fiesta Productions Inc. designed the floral tribute, which includes a 24-foot Golden Gate Bridge, Painted Ladies up to eight feet, a 13-foot cable car, and a ten-foot Dragon Gate. More than 50,000 flowers and natural materials will cover the float. Visitors can decorate an eight-foot Painted Lady and the six-foot letters S and F with supplied dried organic elements. A ribbon cutting opens the weekend on December 19 at 11 am, and daily decorating runs 11 am–9 pm through December 21. The float debuts at the 137th Rose Parade on New Year's Day.
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