In a bid to attract more travelers, Oakland's airport has adopted the new brand, the San Francisco Bay Oakland International Airport, leading to allegations of trademark infringement by San Francisco.
San Francisco's attorneys argue the name change aims to confuse travelers and is a blatant attempt to lure customers away from SFO by copying its brand identity.
The Port of Oakland's legal response states the name change is not about competition but rather an effort to raise awareness of travel options within the Bay Area.
Mary Richardson from the Port of Oakland emphasizes the importance of highlighting available travel choices instead of asserting a dominant regional brand through legal claims.
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