"These proceedings can drone on with one local elected official after another, but Zaileen Janmohamed, the Bay Area Host Committee CEO who emceed the event, said they wanted to do it different. Mission accomplished: Surely no previous Super Bowl presser has included Too $hort dropping an F-bomb while E-40 leads a back-and-forth with the audience. There were two goals, Janmohamed told the Bay Area News Group afterward."
"Number one, making sure the entirety of the Bay was represented geographically, but also, all of the parts that make the Bay Area special. People think about us as tech-only, and that's important, but it's not the entire story. The tech community was hardly shut out, just as it will feature prominently this week with the NFL's first-ever Innovation Summit hosted by the BAHC on Friday. A robot, dubbed Tron, flanked all of the speakers and delivered a bottle of water to Janmohamed midway through."
An energetic 40-minute Super Bowl kickoff at Moscone Center showcased youth poets, a Michelin-starred chef, and rap icons Too $hort and E-40. The program emphasized geographic and cultural representation across the Bay Area rather than solely focusing on tech. The NFL's first-ever Innovation Summit will highlight local tech, and a robot named Tron delivered water during the press conference. Jed York and Genentech CEO Ashley Magargee highlighted local business roots in apparel and biotech. Too $hort energized the crowd with 'Blow the Whistle,' invited visitors to explore the region, and used colorful local language as part of the experience. Curatorial intent prioritized authenticity.
Read at www.mercurynews.com
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