"Lopez aims to enhance Christmas in the Park experience by revitalizing branding efforts, including bringing back the reindeer mascot, and launching an online merchandise store to boost fundraising."
"Lopez believes Christmas in the Park should feel like an amusement park for the holiday season, appealing to the 800,000 attendees each year to foster deeper community connections."
Ted Lopez, the new executive director of Christmas in the Park, aims to preserve the event's legacy for future generations. His experience in sports team sales will help address fundraising challenges faced by the nonprofit. Lopez plans to revitalize the event by reintroducing its mascot, Blinky, and launching an online merchandise store. He envisions the park as an amusement park experience and seeks to connect with attendees through themed music nights, attracting a larger audience and enhancing community engagement.
Read at The Mercury News
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