BART is facilitating a special May the Fourth train ride to promote community engagement and rebrand itself. This event features a non-stop 90-minute journey from Oakland to Pittsburg/Bay Point, complete with themed music, a costume contest, and trivia. The free tickets sold out quickly, demonstrating local enthusiasm. BART spokesperson Alicia Trost confirmed they are careful with copyright, referring to the event as 'May the Fourth' to avoid infringement. The initiative reflects BART's broader goal of showcasing its cleanliness and safety through fun, engaging events.
BART spokesperson Alicia Trost emphasized the event's intention for community gathering, stating, âReally, the idea is just a meetup.â This highlights BART's aim to transform its image.
Trost noted the rapid popularity of the special event, revealing, âBy 4:50 p.m. on the same day, all 200 spots were sold out,â showcasing the community's enthusiasm.
To maintain respect for copyrights, Trost stated, âYou'll note that we never use the term Star Wars; we keep it May the Fourth. We're following all the rules.â
BART aims to showcase its system's cleanliness and safety with innovative events, as Trost explains, âWeâre trying to rebrand ourselves into more than just a commute.â
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