SFO has operated since 1927 and has used the name 'San Francisco Airport' or 'San Francisco International Airport' for most of its history, making it immediately recognizable to customers.
Market research and interviews with airline partners have shown that routes have not performed as well as they should have due to the lack of geographic awareness, making air carriers reluctant to sustain and add new routes in Oakland.
I love Oakland, but Oakland is Oakland. It's not San Francisco. Oakland's airport should not be cutting & pasting San Francisco International Airport into its name. Please find another way to turn things around.
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