Zillow Group is implementing a new rule that mandates sellers' agents to list their properties on a multiple-listing service within 24 hours of online marketing. This initiative aims to improve transparency in the home-sale process and counteract the trend of private-listing services promoted by some brokerages. The rule, effective May, reflects Zillow's commitment to consumer interests, as opposed to those of certain brokerages that may focus on exclusivity. This move aligns with the National Association of Realtors' clarity policy on listing submissions, challenging practices that disadvantage buyers and sellers alike.
Zillow's new rule mandates that sellers' agents must post listings to a multiple-listing service within 24 hours, promoting transparency in the home-selling process.
Errol Samuelson remarked that hiding listings is not beneficial for sellers, asserting that Zillow's policy aims to benefit the consumer by ensuring property visibility.
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