"Zillow's new rules mandate that any for-sale home listed on its platforms must be posted to a multiple-listing service within 24 hours, enhancing transparency."
"Errol Samuelson noted that the push for private listings is often driven by brokers prioritizing their interests over those of sellers, advocating for wider availability."
Zillow Group is implementing new marketing rules that require sellers' agents to post listings to multiple-listing services within 24 hours to promote transparency in the home-selling process. This move, starting in May, is a direct challenge to brokerage firms promoting private listings. According to Zillow's Errol Samuelson, hiding listings is not in the best interest of sellers and undermines the goal of maximizing property exposure. These changes come amid a larger debate around the National Association of Realtors' clear cooperation policy, which influences how listings are managed and marketed to consumers.
Read at The Mercury News
Unable to calculate read time
Collection
[
|
...
]