Zillow is tightening its policies on real estate listings by prohibiting private (or pocket) listings that are not available through the MLS. Effective May 2025, listings marketed directly to consumers must comply with Zillow's new standards, which support the National Association of Realtors' Clear Cooperation Policy. Zillow plans to monitor listings for compliance, implementing bans on any that do not meet the criteria. This move coincides with a trend among brokerage firms adopting private listing platforms, prompting concerns about the survival of independent real estate offices.
If a listing is marketed directly to consumers without being listed on the MLS and made widely available where buyers search for homes, it will not be published on Zillow.
Zillow announced a new policy that bans private listings from its platform as part of a standards rollout reinforcing the National Association of Realtors' Clear Cooperation Policy.
Zillow said it would ban listings that don't meet these standards for "the life of the listings." A spokesperson for Zillow said the company has internal tools to monitor listings that don't comply.
If the large Boston condo brokerage firms all start marketing their condo listings as private (off-market MLS listing), most likely at a discount brokerage rate. Can independent real estate offices survive?
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