The article discusses Zillow's new listing standards designed to promote transparency in the housing market. Zillow will not publish private listings that are not entered into the MLS within 24 hours of public marketing. This policy, starting its phased rollout in large markets, aims to protect consumer interests and ensure that buyers have access to all available listings. Redfin announced similar standards but will implement them later, while other platforms like Homes.com also cater to housing listings. Zillow emphasizes that adherence to these standards is crucial for the industry’s health.
As a staunch supporter of the National Association of Realtors Clear Cooperation Policy and listing transparency, Zillow and its executives believe this policy has the best interests of consumers in mind.
Under the policy, Zillow will not allow publicly marketed private listings that are not entered into the MLS within 24 hours of public marketing to appear on the site.
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