Ferris and Rodriguez have joined forces to lead Texas's largest media-driven real estate team, leveraging video content for marketing. Ferris, whose previous YouTube channel formed the backbone of his transactions, aims to build a robust lead generation model. Their combined efforts serve to reshape the real estate market through innovation and authenticity, as highlighted by eXp Realty's CEO. After initially starting an independent brokerage, they returned to eXp Realty for better support and infrastructure while retaining their brand identity, marking a significant shift in their business strategy.
Ferris's team originally joined eXp Realty in 2023 but departed to start an independent brokerage. However, the opportunity to collaborate with Rodriguez prompted their return.
We're calling this Ferris Realty 3.0, where we've mastered the back end, the lead flow is exploding, and now, with eXp's support, we're ready to scale nationally.
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