April's seasonally adjusted score of 94.5 indicates persistent downward pressure on agent mobility since late 2024. Despite some minor fluctuations in active agents, there is a concerning trend of weaker engagement compared to previous years. Relitix Founder Rob Keefe highlighted April's role as a barometer for market confidence, with this year's subdued figures reflecting deeper uncertainties. Brokerage leaders are urged to enhance retention efforts, promote their stability, and leverage support systems to retain agents facing cautious career choices amid the changing landscape.
While this provides some stability, brokerage leaders must closely monitor these dynamics to determine if this indicates a leveling off or merely a temporary pause.
April typically offers a clear indicator of market confidence with heightened agent mobility. This year's subdued performance speaks volumes about the continuing uncertainty agents face.
Brokerages must remain strategically attuned to these cautious trends, emphasizing their value propositions and stability to successfully navigate this period of reduced agent movement.
With fewer agents making moves, brokerage leaders should prioritize robust retention strategies, ensuring agents recognize the clear advantages of staying with their current firms.
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